OUR SCIENCE
Do you want more from your toothpaste? Arm & Hammer daily toothpastes are the solution!
We pride ourselves on our breakthrough dental technologies. Baking Soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. In combination with our toothpastes, clinically proven benefits can be achieved with effective plaque and stain removal in hard-to-reach areas of the mouth.
BAKING SODA
Our kick-ass natural ingredient
LIQUID CALCIUM™
Your body creates both calcium and phosphate ions which are found in your saliva. These ions are your body’s way of defending your teeth from erosion.
With this in mind, we have developed Active Calcium™ that contains calcium and phosphate ions to help compliment your mouth’s natural defense to protect your teeth more efficiently.
With everyday wear and tear, micro-cracks and crevices may begin to develop on your teeth creating an uneven enamel surface and making them appear increasingly dull and discoloured.
By using Arm & Hammer toothpastes that contain Active Calcium your tooth surface tiny crevices will be filled in. As a result, it restores the enamel surface making teeth smoother and whiter.
