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Sensitive Pro Repair Toothpaste

Fixes the cause of sensitive teeth

Ice cream loving, Frappuccino drinking, ice munching fiend? Well, don’t let silly sensitive teeth stop you from enjoying the cooler things in life. This is our sensitive toothpaste that fixes the cause of sensitivity by sealing teeth and protecting exposed nerves with patented Liquid Calcium™ technology, to provide lasting pain relief.* While the baking soda cleans and whitens more gently.

*With regular use for 8 weeks. Relief then continues for another 8 weeks.

Advance Sensitive Care Toothpaste

Daily Protection for sensitive teeth

Don’t let sensitive teeth get you down. Our exceptional combination of baking soda and Potassium Nitrate not only gives you an INCREDIBLE deep clean but also helps reduce sensitive teeth! Pretty neat, huh? The baking soda also helps to balance the pH in your mouth to neutralise enamel damaging food acids and give you exceptionally fresh breath.

Directions:

Children under 7: Use a pea sized amount and supervise brushing to minimize swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor

Adults & Children 2 years and older: Brush teeth thoroughly at least twice a day, or use as directed by a dentist or doctor

Advance White™ Toothpaste

Up to 3 shades whiter teeth

Give your nashers a whitening boost. Banish stains with a little added buffing action to leave your teeth brighter and whiter than ever before. *TING*… Hear that? That’s your whiter, shinier teeth.

Whitening Pro Protect™ Toothpaste

For whiter healthier teeth

Introducing our latest whitening formula, NEW Arm & Hammer Whitening Pro Protect™ combines the natural power of baking soda with our unique Liquid Calcium™ technology for stronger, whiter teeth. The 5-action system deep cleans, polishes, whitens, protects and restores for an all-round healthier smile.

Directions:

Children under 7: Use a pea sized amount and supervise brushing to minimize swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor

Adults & Children 2 years and older: Brush teeth thoroughly at least twice a day, or use as directed by a dentist or doctor

Enamel Pro Repair Toothpaste

Helps protect enamel surface from acid erosion

Our exceptional baking soda and Liquid Calcium™ formula takes on acid erosion by filling in tooth crevices and also helps to restore enamel surface for healthier, stronger teeth, a bit like the Hulk, but not green, or scary looking, so not really like the Hulk at all.

Directions:

Children under 7: Use a pea sized amount and supervise brushing to minimize swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor

Adults & Children 2 years and older: Brush teeth thoroughly at least twice a day, or use as directed by a dentist or doctor

Total Pro Clean + Repair Toothpaste

CAVITIES, PLAQUE, GUMS, WHITENING, SENSITIVITY, FRESH BREATH

The chief of all toothpastes. This formula does everything, and we mean EVERYTHING, other total toothpastes do. In addition, kickass baking soda gives your mouth an awesome all round deep clean, plus it is packed with Active Calcium to strengthen teeth making it waaaaay more total.

Directions:

Children under 7: Use a pea sized amount and supervise brushing to minimize swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor

Adults & Children 2 years and older: Brush teeth thoroughly at least twice a day, or use as directed by a dentist or doctor

Simply Natural™ Toothpaste

Natures way to cleaner, whiter, healthier teeth.

Looking for a more natural way to whiten your teeth? Look no further than NEW Arm & Hammer Simply Natural™. Our 96% ingredients from natural origin formula is powered by our miracle ingredient, baking soda, working its way around your mouth to help remove stains, reaching areas that normal brushing can’t. It’s completely preservative free, vegan friendly and still contains all important fluoride for cavity protection.

Charcoal White™ Toothpaste

Removes 100% more surface stains

We decided that the exceptional deep cleaning and whitening power of baking soda wasn’t quite enough for some people so we added another natural ingredient, activated charcoal! Introducing NEW Arm & Hammer Charcoal White. The powerful combination removes up to 100% more surface stains than a regular toothpaste for a clinically proven whiter smile in just 3 days.

Directions:

Children under 7: Use a pea sized amount and supervise brushing to minimize swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor

Adults & Children 2 years and older: Brush teeth thoroughly at least twice a day, or use as directed by a dentist or doctor

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